How Maserati Depreciation Compares to other Luxury Vehicle Brands
Maserati is a storied brand with a rich history. Its name alone evokes images of racing victories and opulent luxury in equal measure. It’s the sort of reputation that seems to be exclusively afforded to exotic Italian machinery. It’s not all about high status and high performance, though. Maserati also has a less than savory reputation for high depreciation costs. Unfortunately, it’s not an entirely undeserved reputation. Depreciation has been a problem for Maserati in the recent past. However, the tide is beginning to turn, and things are looking up. Read on to see how the brand is changing for the better. After reading, you’ll likely agree that there has never been a better time to park a Maserati in your garage.
Maserati Then and Now
Then and Now
Things were looking bleak for Maserati values as recently as 2019. That year, Business Insider declared the Maserati Quattroporte as the car with the worst three-year depreciation of any car on sale that year, losing over $100,000 of its value (72.2%) over a 36-month period*. It provided a very bleak outlook for Maserati owners at the time.
What a difference two years makes. This year, U.S. News published a similar article about ten cars with the worst depreciation over a five year period. One Maserati made the list, the Ghibli. Over a 60 month period, a Maserati Ghibli is expected to lose around 69% of its value. That’s on par with other luxury brands on the list, including Audi, BMW, and Mercedes-Benz. More specifically, the Audi A6, BMW 5-Series, and the BMW 7-Series all had higher depreciation than the Ghibli**. That’s a good sign that the situation is improving for Maserati.
Maserati vs. the Competition
That U.S. News article hints at a very promising trend. Used Maserati prices have begun to stabilize, and, in most cases, you’ll find that depreciation is on par with any other luxury brand. According to Vehicle History, Maserati depreciation averages out to just 45% over three years across the entire brand***. That’s much better than the situation just a few short years ago.
Any way you look at it, luxury cars depreciate very quickly, and there’s not much that any of us can do about it. With that said, it’s reassuring to know that Maserati values are in a better place now and are, in most cases, on par with the competition. When you’re shopping for your next new car, it’s good to know that, if you choose a Maserati (and we hope you do, naturally), you’ll be in good shape a few years down the line when trade-in time comes. If you’re trying to choose between Maserati, BMW, Audi, or Mercedes-Benz, depreciation won’t be much of a concern moving forward.
Maserati in the Future
Due to the global pandemic and the ensuing semiconductor shortage, new car deliveries have slowed to a trickle. This means that used car values are substantially higher than they were last year – or even earlier this year. The chip shortage is impacting all manufacturers, not just Maserati. It’s worth noting for the sake of transparency, but the good news is that Maserati values have still improved even relative to the current situation.
As noted above, Maserati is closer than ever to achieving parity with other luxury brands when it comes to depreciation. This isn’t a coincidence or pure luck. Maserati has made a concerted effort to improve build quality and put less emphasis on volume. In 2019, they hired Davide Grasso, who spent over two decades working with Nike, growing that brand into the global juggernaut they are today. Now, he aims to usher Maserati into a new era in the 2020s.
The core tenets of the brand remain rigid, of course. Maserati always has been and always will build specialized vehicles for a specific type of customer that values luxury and performance. All Maserati owners, however, can benefit from this new focus on re-centering the brand. Do you still have questions about Maserati values? Reach out to us and we’ll be happy to help you find your next vehicle.